Website & app builders · Website builder · Checked 2026-10-18

Wix SEO for ChatGPT, Perplexity & AI search

Built your site with Wix? Here is what Wix's own documentation says about how AI crawlers see it, and the exact settings for robots.txt, llms.txt, structured data and your sitemap. Sources are listed at the bottom.

Is your Wix site visible to AI? Check it free

Paste your live URL. RankRoot checks your robots.txt rules for the ChatGPT, Perplexity and Claude crawlers, whether your page text is in the HTML without JavaScript, and your llms.txt and JSON-LD.

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How Wix delivers pages to crawlers

Rendering
Server-side rendered
HTML without JavaScript (documented)

Wix says "Wix websites are built on server-side rendering", and that this means "an AI crawler gets your fully rendered content on the first pass."

Why it matters: many AI crawlers don't run JavaScript. If your text only appears after scripts run, they may see an empty page.

What we found on 8 Wix sites we track

80/100
Average AI visibility score
50%
Page text only appears after JavaScript runs
0%
No llms.txt

Highest-scoring Wix sites:

From the AI Visibility Index and our Y Combinator study, crawled up to 2026-10-18. Builder detected from each homepage's HTML.

Make your content readable without JavaScript

  1. Make sure search engine indexing is turned on for your site. Wix lists it as a requirement for llms.txt, and it controls whether search engines may index you at all.
  2. Run the free audit on your live domain to confirm crawlers get your content and that robots.txt allows AI search crawlers.

robots.txt: let AI search crawlers in

  1. Open SEO & GEO in your site dashboard and scroll to Tools and settings.
  2. Select Robots.txt Editor, then View File.
  3. Edit the file under "This is your current file", then click Save Changes and Save.
  4. Wix's own AI-blocking example disallows ChatGPT-User along with training crawlers. If you want ChatGPT to fetch your pages when users ask about you, don't copy that line.
Rules that let AI search crawlers in
User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Claude-SearchBot
Allow: /

User-agent: Claude-User
Allow: /

User-agent: *
Allow: /

Sitemap: https://yourdomain.com/sitemap.xml

Which bots to allow or block: robots.txt for AI crawlers and the AI crawler list.

Add llms.txt

  1. Wix generates and maintains an llms.txt file automatically. It only includes content that is already public on your site.
  2. Requirements: an upgraded site with a connected custom domain, and search engine indexing turned on.
  3. To edit it: SEO & GEO > Tools and settings > Go to llms.txt > More Actions > Edit file > Continue, then Save Changes. Once you edit, automatic updates stop; resetting to the default turns them back on.
  4. To hide it, switch off Use your llms.txt file.
  5. Check the live file with the llms.txt validator.

Add JSON-LD and head code

  1. Structured data: in the editor open Pages & Menu, click More Actions next to the page, then SEO basics > Advanced SEO > Structured Data Markup > +Add New Markup. Paste JSON-LD and click Apply. Wix accepts JSON-LD only, under 7,000 characters per markup, up to five per page.
  2. Wix adds preset markup automatically for Stores product pages, Bookings service pages, Blog posts and Events pages, and Local Business markup on the home page when you add a business name and location.
  3. Other head tags: Advanced SEO > Additional Tags accepts <meta> and <link> tags (up to 10). For anything else, Wix points to its Custom Code section.

Sitemap

  1. Wix updates your sitemap automatically. Find it at yourdomain.com/sitemap.xml.
  2. After you complete the SEO Setup Checklist, Wix submits your sitemap index to Google.
  3. Changing a page's default canonical tag may remove that URL from the sitemap, Wix warns.

Common mistakes

Get the files for your Wix site
Generate an llms.txt, then validate the live file once it's published.
llms.txt generatorValidate llms.txt

Rather have this done for you?

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See the AI Visibility Employee

FAQ

Does Wix have llms.txt?

Yes. Wix generates and maintains it automatically for upgraded sites with a custom domain and indexing turned on. You can edit it from SEO & GEO > Tools and settings > Go to llms.txt.

Is my Wix site visible to ChatGPT?

Wix says its sites use server-side rendering, so AI crawlers get the full content on the first visit. Check that your robots.txt allows OAI-SearchBot and that indexing is on.

How do I edit robots.txt on Wix?

Go to SEO & GEO > Tools and settings > Robots.txt Editor > View File, edit, and save.

How do I add schema markup on Wix?

Pages & Menu > More Actions > SEO basics > Advanced SEO > Structured Data Markup > +Add New Markup. JSON-LD only, up to five per page.

Sources

Facts checked against Wix's documentation on 2026-10-18. RankRoot is not affiliated with Wix. Settings move around; if a step has changed, email rankroot.support@proton.me.

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