Website & app builders · Website builder · Checked 2026-10-18

Framer SEO for ChatGPT, Perplexity & AI search

Built your site with Framer? Here is what Framer's own documentation says about how AI crawlers see it, and the exact settings for robots.txt, llms.txt, structured data and your sitemap. Sources are listed at the bottom.

How Framer delivers pages to crawlers

Framer's help center says Framer "delivers pre-rendered HTML to the browser", which helps search engines index content. It also warns that unresolved optimization warnings in your project can affect server-side rendering and sitemap generation, which can make indexing harder.

Why it matters: many AI crawlers don't run JavaScript. If your text only appears after scripts run, they may see an empty page.

Make your content readable without JavaScript

1. Publish your site and fix any optimization warnings Framer shows for the project. Framer says these can affect server-side rendering.
2. View the page source of the live site (or run the free audit) and search for your headline text.

robots.txt: let AI search crawlers in

1. Framer generates a robots.txt for every published site. Open yourdomain.com/robots.txt to see it.
2. To replace it, upload your own robots.txt through static file hosting: in the project dashboard select your domain, open the Files tab, and upload the file at the root path /. This needs a Pro or Enterprise plan.
3. Your upload replaces the generated file completely, so copy over any rules you want to keep first.
4. Publish and check /robots.txt again.

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Claude-SearchBot
Allow: /

User-agent: Claude-User
Allow: /

User-agent: *
Allow: /

Sitemap: https://yourdomain.com/sitemap.xml

Which bots to allow or block: robots.txt for AI crawlers and the AI crawler list.

Add llms.txt

1. Write the file with the llms.txt generator.
2. In the Framer dashboard go to Site Settings > Hosting > Files and upload llms.txt. Static file hosting is on Pro (up to 50 files, or 500 with the Advanced Hosting add-on) and Enterprise plans.
3. Publish. Framer says the file is then served at yourdomain.com/llms.txt. Check it with the llms.txt validator.

Add JSON-LD and head code

1. Open Project Settings > Custom Code, add your code, choose where it's placed, and pick specific pages if it shouldn't run site-wide.
2. Framer's JSON-LD guide says to wrap structured data in a <script type="application/ld+json"> tag in the site's head using Custom Code.
3. On CMS detail pages, reference fields with {{Title | json}} style variables. {{Created | json}} and {{Updated | json}} are built in. Avoid unsafeRaw unless you're sure the field holds valid JSON, because Framer says it isn't escaped.
4. Publish and test with Google's Rich Results Test.

Sitemap

1. Framer generates a sitemap automatically for every published site and updates it when you publish.
2. Find it at yourdomain.com/sitemap.xml and submit it in Google Search Console.

Common mistakes

• Uploading a custom robots.txt that drops rules from the generated one. The upload replaces Framer's file entirely.
• Ignoring optimization warnings. Framer says they can affect server-side rendering and sitemap generation.
• Using unsafeRaw for CMS fields in JSON-LD. It isn't escaped, so a stray quote can break the markup or the page.
• Trying to upload llms.txt on a plan without static file hosting. Framer lists it for Pro and Enterprise.

FAQ

Sources

• Framer: Add an llms.txt file to your site (read 2026-10-18)
• Framer: Access your robots.txt file (read 2026-10-18)
• Framer: How to access your sitemap (read 2026-10-18)
• Framer: Address optimization warnings in your project (read 2026-10-18)
• Framer: Structured data through JSON-LD (read 2026-10-18)
• Framer: How to add custom code (read 2026-10-18)

Facts checked against Framer's documentation on 2026-10-18. RankRoot is not affiliated with Framer. Settings move around; if a step has changed, email rankroot.support@proton.me.

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