# How to check if ChatGPT mentions your brand (manual method + tools) > A repeatable way to test whether ChatGPT, Perplexity, Claude and Gemini recommend your brand: which prompts to use, how to avoid biased results, and tools. Canonical page: https://getrankroot.com/guides/check-if-chatgpt-mentions-your-brand ยท Updated 2026-10-14 Asking ChatGPT "do you know my company?" once tells you very little. Answers change between runs, between users and depending on whether the assistant searched the web. A useful check is a small, repeatable sample: the right prompts, asked the same way, recorded over time. Here's how to do it by hand in about 30 minutes, and which tools can do it for you. ## Step 1: Write the prompts your buyers use Leave your brand name out of discovery prompts. You want to know whether the assistant brings you up on its own. Aim for 10 to 20 prompts across these types: - Category: "What are the best [category] tools for [audience]?" - Alternatives: "What are good alternatives to [biggest competitor]?" - Problem: "How do I [job your product does]?" - Comparison: "[Your brand] vs [competitor]: which is better for [use case]?" - Brand facts: "What is [your brand] and how much does it cost?" This one checks whether what the assistant says about you is accurate. ## Step 2: Remove personalization Your own ChatGPT account knows what you work on, which skews the answer. In ChatGPT, start a Temporary Chat and choose Unpersonalized before your first message: OpenAI says that mode doesn't use memory or custom instructions, and temporary chats stay out of your history. A logged-out browser window works too. For other assistants, use a private window or an account that has never discussed your company. ## Step 3: Note whether the assistant searched ChatGPT can answer from what the model learned in training or by searching the web, and when it searches it shows sources. Note which one happened. If you only appear in answers with search, your pages and the sites that mention you are working, but the model itself doesn't know you well. If you're missing even with search, look at the sources it cited instead of you: those are the pages to get listed on. ## Step 4: Repeat and record Run each prompt at least two or three times, because the same prompt can produce a different list each time. Record the results in a sheet so you can compare month to month: ``` date,assistant,prompt,searched,mentioned,position,competitors_named,sources_cited 2026-10-14,ChatGPT,"best uptime monitoring for startups",yes,no,,"Acme, Beta","g2.com, reddit.com" ``` ## Step 5: Check the other assistants Buyers don't all use ChatGPT. Repeat the core prompts in Perplexity, which always shows its sources, Claude, Gemini, Google's AI Mode and Microsoft Copilot. Each uses different models, indexes and crawlers, so a gap in one and not another usually points to a crawler or indexing problem rather than your content. ## What to do with the results - Not mentioned, competitors are: study the cited sources and get onto them (review sites, comparison articles, community threads). Make sure your own comparison and alternatives pages exist and are crawlable. - Mentioned, but with wrong facts: fix the source of truth. Put pricing, features and positioning in plain HTML, add [Organization and product schema](https://getrankroot.com/guides/schema-markup-for-saas) and an [llms.txt](https://getrankroot.com/guides/what-is-llms-txt), and keep descriptions consistent across profiles. - Not mentioned anywhere, even for brand prompts: check that AI search bots can reach you with the [AI crawler checker](https://getrankroot.com/tools/ai-crawler-checker), then work through [how to get recommended by ChatGPT](https://getrankroot.com/guides/how-to-get-recommended-by-chatgpt). ## Tools that automate this RankRoot's free [AI mention check](https://getrankroot.com/ai-mentions) asks Google Gemini, through the official Gemini API, a set of buyer prompts built from what you sell and shows whether you're named, where you appear in the list, which competitors are recommended instead and which sources are cited. It covers Gemini only, not ChatGPT, and the free version runs one check of 3 prompts a day. Paid trackers query several assistants on a schedule and chart your share of voice. Options include [Profound](https://getrankroot.com/alternatives/profound), [Peec AI](https://getrankroot.com/alternatives/peec-ai), [Otterly.ai](https://getrankroot.com/alternatives/otterly-ai), the [Semrush AI Visibility Toolkit](https://getrankroot.com/alternatives/semrush-ai-visibility-toolkit) and [Ahrefs Brand Radar](https://getrankroot.com/alternatives/ahrefs-brand-radar). Check each vendor's current coverage and pricing before buying, and keep in mind that answers collected through an API can differ from what people see in the consumer apps. ## Sources - [OpenAI Help: Temporary Chat](https://help.openai.com/en/articles/8914046-temporary-chat-in-chatgpt) - [OpenAI: Publishers and developers FAQ](https://help.openai.com/en/articles/12627856-publishers-and-developers-faq) ## FAQ ### Why does ChatGPT give a different answer each time? Responses are generated, not looked up, and may depend on whether a web search ran and what it returned. That's why you should repeat each prompt and look at patterns over several runs. ### How often should I check? Monthly is enough for most brands, plus after big changes such as a launch, a rename or new comparison pages. Use the same prompts each time so the results are comparable. ### Can I make ChatGPT mention my brand? Not directly. There's no paid placement in ChatGPT's organic answers. You improve the odds by being crawlable, clear and mentioned on the sites assistants cite. ### Does RankRoot check ChatGPT? The free AI mention check uses Google Gemini. For ChatGPT, use the manual method above or a paid multi-assistant tracker. ## Check your site Run the free audit at https://getrankroot.com/ or call `GET https://getrankroot.com/api/audit?url=example.com`. ## More guides - [How to get your product recommended by ChatGPT, Perplexity and Claude](https://getrankroot.com/guides/how-to-get-recommended-by-chatgpt.md) - [What is llms.txt? Format, examples and a free generator](https://getrankroot.com/guides/what-is-llms-txt.md) - [robots.txt for AI crawlers: GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot](https://getrankroot.com/guides/robots-txt-ai-crawlers.md) - [Schema markup for AI search: the JSON-LD that helps AI describe you](https://getrankroot.com/guides/schema-markup-for-ai-search.md) - [How to make your SaaS agent-ready (MCP, OpenAPI, llms.txt)](https://getrankroot.com/guides/make-your-saas-agent-ready.md) - [How to track traffic from ChatGPT, Perplexity and Claude in GA4](https://getrankroot.com/guides/track-ai-traffic-ga4.md) - [GEO vs SEO: what generative engine optimization actually changes](https://getrankroot.com/guides/geo-vs-seo.md) - [llms.txt for WordPress: how to add it (manual, Yoast, plugins)](https://getrankroot.com/guides/llms-txt-wordpress.md) - [Should you block GPTBot? AI training vs search crawlers explained](https://getrankroot.com/guides/should-you-block-gptbot.md) - [Schema markup for SaaS: the JSON-LD worth adding for AI search](https://getrankroot.com/guides/schema-markup-for-saas.md) - [GPTBot vs OAI-SearchBot vs ChatGPT-User: what to block](https://getrankroot.com/guides/gptbot-vs-oai-searchbot-vs-chatgpt-user.md) - [ClaudeBot vs Claude-SearchBot vs Claude-User explained](https://getrankroot.com/guides/claudebot-vs-claude-searchbot-vs-claude-user.md) - [What is an AI visibility score? (and how to check yours)](https://getrankroot.com/guides/what-is-an-ai-visibility-score.md)